Final Logo
Prototype Logo
The “Who”
Gyraffe is a NYC-based jazz fusion trio, consisting of members Juan Arango, Nat Jenkins, and John Rogers.
The “How”
Early on, the first question on my mind was, “Like the animal, ‘giraffe?’” A question I still don’t quite have the answer to. But yes, like the animal. I sought out to trace down the erratic, almost inhumane sounds that make up jazz music, and combine it with a brand identity that screams “wild.”
The Result
Inspired by logos of music groups of the past, I wanted to make sure Gyraffe would make a name for itself. After different variations on typeface, pattern, and color, the final image stuns by being, like jazz music, a little wild yet tight and organized.